Spearheading the visual direction for the T25 Super Block, I was tasked with modernizing the original hit fitness program's identity for a new format and creating a complimentary look for the new cycling-focused program (B25 Super Block) that came bundled with it. I directed talent photoshoots featuring Shaun T and translated his high-energy personality and the intensity of the workouts into a comprehensive design system spanning web interfaces, streaming service assets, and digital marketing.