As lead designer for the T25 Super Block program, I created a visual identity that extended the original, wildy successful T25 workout program. Projects included website designs, promotional banners, and program tile art. I provided art direction at key art photoshoots with Shaun T and developed a look and feel for various digital and print media, capturing the high-energy of Shaun’s personality and the high-intensity of the workout series.

The B25 Super Block, a companion bike program to T25, features complementary branding. I designed vibrant, high-impact visuals featuring Shaun T leading workouts on stationary bikes, creating program tile art, website elements, and promotional materials. My work captured the energy of B25’s cycling and strength workouts, for use across digital and print media.