BODi PREVIEWS

Designed a new registration flow and free content experience for a lifetime Preview of the streaming fitness platform — no credit card required.

The Problem

Commitment friction

BODi.com required a credit card for a free 30-day trial. Prospects dropped before experiencing a single workout.

The Solution

No card, no risk

Built a free, email-only Preview with five content types, each designed to deepen engagement and drive conversion.

44K

Preview Signups

+45%

Signup vs Card-Required

+14%

Net New Paying Customers

  • UX/UI
  • Web Design
  • Branding
  • Motion Graphics
  • Photo Selection
  • Image Compositing

Multi-channel marketing

Leveraged existing channels with new promotions and content built around the Preview offer to drive traffic to the BODi platform.

  • Direct Email
  • YouTube
  • Instagram
  • Website
  • Blog
  • Podcast

The Preview experience

Designed the assets and content for the five Preview experiences, each one built to engage users and capture their email.

Quiz Experience
PDP screens
PDP screens
Sample Workouts 14-Day Challenge
Sell page

Quiz

A three-question quiz delivers a personalized recommendation and prompts for an email at the moment of highest intent.

A custom loader bridges the quiz to the result.

Free Collections

Eight curated collections organized by fitness category, each with its own landing page and key art that represents the category.

Sample Workouts

Free sample workouts that were previously scattered across individual program pages are curated into a single, browseable destination.

14-Day Challenge

A structured challenge takes Preview users through 14 of BODi's popular workouts. A completion badge builds gamification into the free platform presenting a natural opportunity to prompt for an upgrade.

Sell Page

A landing page communicates the value of the offer, orients users around the available content, and primes them to sign up before they've finished scrolling.

One email. They're in.

Standard registration, minus the credit card.

Email signup form

Free content unlocked

Preview users unlock a full library of workouts, nutrition, and mindset content the moment they sign up — no waiting, no paywall.

Free Content Unlocked

From free to paid, naturally.

An upgrade path designed to move Preview users toward a paid subscription without feeling pushy. In-app prompts at natural moments of engagement, a consistent CTA presence, and a CRM sequence tuned to user activity.

14-Workout Challenge

Results

Preview users converted to paid subscribers at the same rate as credit-card entrants, validating the bet that removing friction wouldn't dilute intent. Opening the funnel to that audience delivered a 14% net gain in new paying customers.

44K

Preview Signups

+45%

Signup vs Card-Required

+14%

Net New Paying Customers