As Senior Art Director at BODi, I designed ecommerce content for a range of health, fitness, and wellness supplements. From directing product photography to designing PDP assets, sell pages, and A+ galleries, every asset was designed to be visually engaging and on-brand. This included infographics, comparison charts, and benefit breakdowns that distilled complex ingredient science into clear product storytelling built to drive purchase decisions. I also used A/B testing to continually iterate and improve content performance.