I bring over 20 years of agency and in-house experience translating big-picture vision into exceptionally executed digital product experiences for world-class brands across web, mobile, and CTV. I lead with audience insight, turning strategy into work that resonates and converts. I combine hands-on design with strategic mentorship, using generative AI to amplify craft and accelerate iteration while fostering a collaborative environment where teams push creative boundaries and maintain uncompromising standards.
Experience
BODiOctober 2014 – August 2025
An $870M global health and wellness platform behind iconic streaming fitness programs like P90X and Insanity.
Senior Art DirectorNovember 2015 – August 2025
- Partnered with Product and Growth teams to drive subscriber acquisition and retention with high-performing UI and visuals.
- Translated marketing strategies into distinctive visual identities, leading the creative execution of 360° campaigns for 5–10 product launches annually.
- Ensured brand consistency and an elevated visual aesthetic across deliverables spanning digital, social, video, email, and large-scale activations (10,000+ attendees).
- Presented and championed creative concepts to Growth and C-suite stakeholders, effectively translating complex design decisions into clear business value to secure executive buy-in.
- Mentored a team of 4 social creatives, cultivating motion graphics skills to keep video-led content development for Meta and YouTube in-house.
Art DirectorOctober 2014 – November 2015
- Led end-to-end digital design from brief to concept to delivery, collaborating closely with cross-functional teams.
Freelance Creative Director, Designer & Motion Designer2001 – 2014
Multidisciplinary creative consultancy specializing in long-term projects across digital, motion, and web platforms.
- Executive leadership on tap: Called in to provide executive creative direction at Proxicom and Leo Burnett.
- Go-to for motion graphics: Provided long-term storyboarding, design, and animation support for Sony's PlayStation Underground, a monthly video series distributed for PlayStation.
- Long-term client partner: Adobe, Chevron, George Lucas Educational Foundation, Nolo, and WestEd relied on me for ongoing web design and digital strategy support, opting for continuity over constant vendor change-ups.
Other clients include Nissan/Infiniti and Academy Award-winning film director Florian Donnersmarck.
Earlier Career
Advanced into senior creative and leadership roles at digital consultancies serving clients such as Nike, Electronic Arts, Toyota, Lexus, Disney, Six Flags, Chevron, and AOL.
Education
San Francisco State University, BA, Conceptual Design / Information Arts
Tools
Figma | Adobe CC | Midjourney | Ableton Live | Workfront | Trello | Iconik